Revita Skin Clinic aimed to redesign/refresh their website  in response to customer complaints about navigational challenges and online purchasing difficulties. Despite offering a diverse range of services and products, the existing information architecture lacked consumer-friendly organization, leading to a high abandonment rate during the checkout process.

My role involved auditing and strategically redefining the Information Architecture (IA) to improve consumer comprehension. Drawing upon my expertise in medical beauty procedures, I crafted an IA map as a reference for the outsourced web designer and web developer responsible for implementing the updates.

To ensure accuracy in treatment grouping, I collaborated with medical specialists and clinic nurses to validate my UX design decisions, contributing to a meticulous and user-centric redesign of the website structure.